Good Design Australia

Call for Entry (2016)

Problem: I want to find a new audience

To convey the many definitions of design in a single minded and coherent manner, we set out to walk the walk and create a visual treat that imbues the soul and purpose of Good Design.

The building blocks were simple, minimal geometric shapes and patterns that react to the voice over like a motion graphics mood ring. Their movement punctuates points and reveals type at appropriate moments in elegant transitions that are mesmerizing to watch.