So Nearmap, who are one of Australia’s leading software companies, asked us to help explain what made their high precision aerial imagery service unique. They wanted to demonstrate Nearmap’s broad range of industrial applications, from property to construction, from rail to solar.
A video to explain a new software product like this needs to give context and purpose without getting bogged down in technicalities. What was important was to show what Nearmap could do, leaving the instructional information for later. We recorded Australian and North American voiceovers as they were launching in the States too. We’ve since gone on to create testimonial and demo videos explaining the What, How and Why of the Nearmap service.