Creative Industries

Creative Industries Innovation Centre (CIIC)

We worked with the Creative Industries Innovation Centre (CIIC) to create a video to provide a definitive answer to a question often posed to creative professionals: “What do you actually do for a living?”

The video points out that without the creative industries, all other industries would find it harder to be industrious, which is why the words “creative” and “industry” in fact complement each other very well. It was released as part of the CIIC's Creative economy report which you can find on their site and is vital artillery for all who work in the creative industries about how they contribute to Australia's future.


Senior Account Manager: Emily Simmons
Producer: Katies Yeates
Creative Director: Paul Ducco
Copywriter: Nick Richardson
Art Director: Gillian O’Connor
Animators: Gillian O’Connor, Darryn Rogers
Sound Design: Noiselab

Link to Report

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