Problem: I have a new product/service
When launch a new software platform - do you show off the features or do you explain the big picture?
In this video we made with Simple we did both. We worked closely with the product team to make sure we were telling a "story through screen casts". The aim was to show how Simple works across teams in a meaningful and realistic way and has been used across the company site, product launch, live events and as a sales tool.