Good Design Australia
Call for Entry (2016)
Problem: I want to find a new audience
We were excited to work with Good Design Australia again, this time they needed an inspiring Call for Entry for the 2016 awards.
To convey the many definitions of design in a single minded and coherent manner, we set out to walk the walk and create a visual treat that imbues the soul and purpose of Good Design.
The building blocks were simple, minimal geometric shapes and patterns that react to the voice over like a motion graphics mood ring. Their movement punctuates points and reveals type at appropriate moments in elegant transitions that are mesmerizing to watch.
Creative Directors: Matt Taylor, Duncan Shields
Writer: Duncan Shields
Creative Lead: Darryn Rogers
Animation: Darryn Rogers
Producer: Bheki Mkwananzi