Beyond Blue: New Access

Agency: Igloo

We worked with Igloo to create a video explaining the features and background behind Beyond Blue’s New Access program which hopes to break down the stigma, particularly amongst men seeking support for anxiety or depression. We had to explain how a low intensity approach could encourage men to seek help before their situations got out of hand.


Art Direction: Igloo
Animation Direction: Matt Taylor
Producer: Isabelle Wening
Animators: Svetoslav Atanasov, Unomas

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