Associated Press

Branding Piece

Problem: I want to stand out online

Associated Press is one of the world's largest and oldest news gathering organisations. They came to The Explainers in need of a piece that would capture their mission as an organisation while also showcasing their rich, historical library of images and footage.

We dipped in to their vast library of images and video and combined it with inspiring stories from their reporters in the field to create an emotive piece that shows the passion and with which they approach their work as well as their important role in news history.

Credits

Creative Director:  Matt Taylor
Creative Lead:  Darryn Rogers
Graphics:  Darryn Rogers
Producer:  Nicky Marshall
Assistant Producer:  Bheki Mkwananzi
Editor:  Luke Hardiman

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