Multi-Stage Video Campaign
Problem: I want to stand out online
Kinetic Super is a super fund for young people on the go. They wanted to encourage their audience to engage with their superannuation - a tough call as it’s decades away from being relevant to them.
Kinetic were looking for a online video partner to help them stand out online by explaining just how super works and how to make the most of it.
Kinetic Super’s re-branding broke the mould of traditional superannuation advertising, with energetic executions across TV, outdoor, digital and social media. We were set the challenge of creating a suite of videos to sit on their website to educate and break down superannuation to an audience largely disinterested in the concept.